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Susan Halfhide Artworks
A personal brand for an artist
About
Susan Halfhide, an accomplished artist, wanted to build a personal brand.
She works with acrylic & watercolour media, and her paintings are inspired by nature.
Branding
Susan means the lily of the valley. Hence, those flowers were chosen as a recurring motif in the designs.
Muted shades of blue and beige were chosen as the colour palette.
Fonts were kept simple and classic.
As a part of the project, business cards were also designed.
Her website was also designed by Studio Raasi.
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